About us

With Betina’s Instagram account gaining much admiration for her distinct style, followers are always asking where they can buy the accessories she wears or source the beautiful items she has in her home. So this demand, inspired her to set up this web shop with her friend Kate - a fellow interiors, colour and crafting enthusiast.

The Frida Florentina shop is also born out of a love of beautifully made items and the desire to showcase the unique work of talented makers that Betina knows, to make them accessible to lovers of her style worldwide.

So here we are selling a range of gorgeous items that Betina has selected, that reflect her stylish aesthetic and lifestyle. Here are a few other beliefs about the items we’ve chosen to stock...

Form and function
With many of the products we sell here, we want them to be super useful but also look great so you'll want to keep on display and admire them when not in use.

Amor color!
Bright pops of colour are integral to Betina’s signature style and we know that colour makes us happier. So there’s plenty of colourful items here to enliven your homes and outfits.

Vida en verde
We love plants and greenery - they create a happy home, making oxygen to help us breathe better and bring the joy of nature indoors. So our ‘For Plants’ section has lovely, useful things to tend to your own urban jungle.

A little wabi sabi
An item with unique little quirks is always more interesting than one machine-made to perfection. Whether it’s a handmade macrame hanging, a basket woven in Morocco, or hand-dipped enamel teapot, there’s beauty in the little imperfections of hand crafted things.

Speaking of uniqueness, you’ll find plenty of one-off vintage treasures in our ‘Unique Finds’ section.

Betina (right) and Kate

Betina's Argentinian upbringing instilled in her a love for colour and bringing the outdoors in. A self confessed bohemian soul, she has always been super creative. Her style and home is already internet famous… it has been featured on sites including Design Sponge and Justina Blakeney's Jungalow Blog. Making, curating and styling beautiful things is what she does best, as you can see here.

Kate Portman is a writer and digital creative who helps people create successful web shops for her day job. She is also addicted to crafting and interior design, and loves lots of bright colour in her home (she needs more plants though). She met Betina when their babies were 3 months' old and has admired Betina’s style and creativity ever since…